Search Engine Optimization

Search Engine Optimization (SEO) is a strategic digital marketing approach aimed at improving a website’s visibility in search engine results. It involves optimizing website content, structure, and technical aspects to ensure search engines can easily crawl and index pages. SEO consists of on-page optimization (keywords, meta tags, internal linking), off-page strategies (backlinks, social signals), and technical SEO (site speed, mobile-friendliness, schema markup). By implementing SEO best practices, businesses can attract organic traffic, enhance user experience, and increase their online authority, leading to higher search rankings and more conversions over time.


This is a paragraph. It is connected to a CMS collection through a dataset. Click “Edit Text” to update content in the connected CMS collection. The CMS can be used to store website content, or to collect data from site visitors when they submit a form. The CMS collection is already set up with some fields and content. To customize it with your own content, import a CSV file or simply edit this placeholder text from the collection. You can also add more fields, which you can then connect to other page elements to display content on your published site.