Performance Marketing

Performance marketing is a results-driven form of digital advertising where businesses only pay for specific user actions, such as website visits, form submissions, app downloads, or product purchases. It involves various online marketing channels, including search engine marketing (SEM), social media ads, affiliate marketing, and influencer partnerships. Performance marketing allows advertisers to track campaigns in real time, optimize strategies based on data, and ensure cost-effective ad spending. The key advantage is that brands only invest in measurable outcomes, making it a highly efficient and scalable marketing approach.


This is a paragraph. It is connected to a CMS collection through a dataset. Click “Edit Text” to update content in the connected CMS collection. The CMS can be used to store website content, or to collect data from site visitors when they submit a form. The CMS collection is already set up with some fields and content. To customize it with your own content, import a CSV file or simply edit this placeholder text from the collection. You can also add more fields, which you can then connect to other page elements to display content on your published site.